Clients ask versions of one question: "If someone asks ChatGPT or Gemini about us, what happens?" You cannot promise a ranking and you should not. You can show what a program reads and what it cannot, and that is a useful, honest deliverable.
The six checks (about 20 minutes per site)
- Services and prices as text. View the page with images off or try to select the text. Note anything important that is only in an image or PDF scan.
- Opening hours. Are they in text on the site? Do they match the Google Business Profile and any directory entries?
- Booking path. Is there one link, reachable without login, from the home page and the profile? Is booking embedded in a way that has no standalone address?
- Crawler access. Read
/robots.txt. Note any rule that blocks all crawlers or specific AI crawlers, and check with the client whether it is deliberate. - Consistency. Name, address, phone, hours and links across the site, Google profile and the main directories.
- Rules for bookings. Are deposit, cancellation notice, group limits and required details written down in text near the booking path?
What goes on the one-page report
- Header: client, date, pages checked.
- Six rows, one per check: pass, partial or fail, with one line of evidence each (for example "prices only in menu.jpg").
- Top three fixes, in the order you would do them, each with an effort estimate in hours.
- What this does not tell you: that no one can promise how an assistant will rank or recommend a business, and that assistants differ.
- Next review date. Suggest rechecking after site changes.
Fix order that usually makes sense
- Text for services, prices and hours.
- A single booking link on site and profile. Our Google profile guide is client-friendly.
- Crawler access, if blocked by accident.
- Written booking terms.
- Consistency across listings.
The vocabulary clients will hear is in our plain-English guide to MCP, A2A and agent cards, and the owner-facing explanation of why assistants fail is in why ChatGPT can't book your salon.
Framing the conversation
- Avoid promises of visibility. Say "readable and bookable", not "ranked".
- Do not invent statistics. If a client asks how many customers come via assistants, say that you do not know yet and that you can measure referrals once there is a tagged link.
- Offer it as a recurring check rather than a one-off.
- Be clear who owns what: you fix the site, the owner decides the rules, and legal questions about deposits or recording belong to the owner's adviser.