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Facts checked

Meta’s Muse assistant called your business

The short answer

Meta Muse is real: since September 2026 it calls US businesses in beta to book tables and appointments for its users. Meta has not published how its calls introduce themselves or how a business can opt out.

How to recognise it

  • It calls for one person to book a table or appointment, or to sort out a customer-service question.
  • Meta has not published the wording it uses, or the numbers it calls from.
  • Reporting in September 2026 found that some Muse calls were made by human contractors, not by the AI. A human voice does not rule out Muse.

Is it legit?

The feature exists: Meta expanded the beta for calls to US businesses on 16 September 2026. Meta says calling will roll out "with the proper disclosures", but we could not find what those are. Outside the US we do not know of Muse calls yet.

How to stop it or set your terms

  • Meta has not published a way for businesses to opt out (checked 28 October 2026).
  • You may still decline on the call: "We do not take bookings from automated calls."
  • Set your terms in the registry below so agents that check it know your rules.

What to say to the caller

  • "Are you a person or an AI, and who are you calling for?"
  • "Please give me the customer’s name and a number to confirm."
  • "We only take bookings online, please book there."

Red flags: probably a scam

  • It asks you to pay or log in to keep a Facebook or Instagram page.
  • It cannot name the customer or give a way to reach them.
  • It asks for money, a card number, a password or a code sent to your phone.
  • It threatens that your listing will disappear or be marked closed unless you act now.
  • It cannot tell you who the customer is or how to reach them.
  • It pushes you to press a key, install something or open a link from a text message.

Set your terms once, for every AI caller

Agent Terms by snuepi is a free public registry: you say whether AI agents may contact you, on which channel, how often, and which booking rules apply. Agents that check the registry follow it, and you can print a door sign for staff.

Set your terms for free

Report a call

Tell us about an AI call your business got. It takes a minute, needs no account and no personal data. Reports help other businesses tell real agents from scams.

The caller ID you saw, if any.

For example: what it asked for, whether it said it was an AI, whether it booked something.

What would you have wanted? (tick any)

Only if you want to hear back.

We store the report without your name. Read our privacy policy.

Frequently asked questions

Is Meta Muse available in Europe?

We found only the US beta. If you got a call in Europe claiming to be Muse, please report it below.

Was I talking to a person?

Possibly. Reporting found Meta routed some Muse calls to human call-centre workers during testing.

Can I block Muse?

Meta has not published a business opt-out yet. Decline on the call and set your terms in the registry.

Other AI callers

Sources

Disclosure: snuepi wrote this page and runs the registry it links to. The facts about each caller come from the sources listed at the bottom.